Professional foundations
First steps in marketing, followed by experience in research, analysis and brand building.
Agave Marketing · Our story
Brands grow.
So do we.
Founded in Ecuador. Expanded to Chile. We bring strategy, design and technology together to turn our clients’ ideas into work that moves their businesses forward.
9Years of Agave’s journey · 2017–2026
2011Our founder’s professional journey begins
2024Expansion to Chile
Where we come from
An agency with perspective.
And the craft to deliver.
Agave Marketing traces its origins to Nicolás Procel’s independent work in 2017. That experience grew into an agency connecting research, brand communication and digital development.
In 2020, Nicolás formalized his role as Agave’s founder and director. In 2024, the agency expanded to Chile, adding Santiago to its connection with Quito and extending its regional reach.
Today, we work remotely with brands that want to understand their market, build their digital presence and connect marketing with the way their business operates.
The founder
Nicolás
Procel.
Marketing graduate
Universidad San Francisco de Quito · USFQ
Nicolás Procel is the founder and director of Agave Marketing. A marketing graduate of Universidad San Francisco de Quito, he began his professional journey in 2011, bringing together strategy, research and digital development.
Early experience in the marketing departments of Nike and Universidad de Las Américas (UDLA) introduced him to brand work, competitive benchmarking and data analysis.
Since 2022, he has served as Marketing Director at CasaMia.ec, leading digital strategy, SEO, social media and paid advertising. Today, he directs Agave from Santiago, Chile, bringing that experience to each project.
The milestones
A story still moving forward.
The origins
Independent work begins, laying the foundations for Agave and its close approach to each business.
The agency
Agave Marketing takes shape under Nicolás Procel’s direction.
Ecuador + Chile
Expansion to Chile opens a new chapter, operating remotely from Santiago while maintaining ties with Quito.
Projects and collaborations